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Robbie Williams: Port Vale's New Shirt & Charity Star
12 Jun
Summary
- Robbie Williams is now a charity ambassador and shirt sponsor for Port Vale.
- His 'RW' logo will be on the front of the team's home and away shirts.
- He has a lifelong connection to the club, having supported them since childhood.

Pop superstar Robbie Williams has been unveiled as a new charity ambassador and shirt sponsor for Port Vale Football Club. This significant two-year partnership will see Williams leverage his global profile to champion the club's charitable endeavors. His personal brand, 'RW,' will be emblazoned on the front of both the home and away team shirts.
Williams, who was raised near Port Vale's home ground, has long supported the club since his childhood. He recently took on the role of club president in January 2024. As an ambassador for the Port Vale Foundation, he will support projects focused on health, education, inclusion, and opportunity across Stoke-on-Trent.
The club's chief executive, Matt Hancock, emphasized the profound impact of this collaboration. He highlighted Williams's authentic, lifelong passion for Port Vale and his commitment to making a tangible difference in the community, which will amplify the club's positive influence.