Rebecca Lowe Joins Netflix for 2027 World Cup

Rebecca Lowe, a prominent NBC Sports host, will join Netflix's broadcast team for the 2027 FIFA Women's World Cup. Chief content officer Bela Bajaria announced Lowe's addition, highlighting her extensive experience, particularly her recent role anchoring Fox Sports' coverage of the 2026 men's World Cup. Lowe will join Elle Duncan and Andrés Cantor for next summer's tournament in Brazil.

Netflix has secured exclusive U.S. streaming rights for the 2027 and 2031 Women's World Cups, planning to broadcast all 64 matches. The 2027 tournament is scheduled to run from June 24 through July 25 across eight Brazilian cities. This move aligns with Netflix's strategy to focus on significant sporting events that can be transformed into cultural phenomena, rather than building a traditional year-round sports portfolio.

Bajaria emphasized that Netflix views these events as "appointment television," capable of generating substantial conversation. The streamer's approach involves identifying events with clear narrative arcs, such as the NFL's Christmas Day games, which demonstrated the potential for entertainment crossovers, including Beyoncé's halftime performance.