What makes the Los Angeles Rams' game day experience unique?

The Rams have seamlessly merged sports, entertainment, and community at SoFi Stadium, creating a one-of-a-kind atmosphere that goes beyond just football. From the lavish pre-game tailgate to the Mariachi Rams ensemble and the Crucial Catch ceremony honoring cancer survivors, the Rams are redefining what a game day can be.

Who are the Mariachi Rams and what do they bring to the game day experience?

The Mariachi Rams are the NFL's first-ever mariachi ensemble, blending traditional Mexican sounds with contemporary hits to honor their heritage and appeal to modern fans. Their setlist features classics like "El Rey" alongside mariachi renditions of songs like 2Pac's "California Love" and Selena's "Bidi Bidi Bom Bom."

How do the Los Angeles Rams use their platform to give back to the community?

Each season, the Rams partner with Cedars-Sinai to transform SoFi Stadium into a space that honors cancer survivors and their families through the NFL's Crucial Catch initiative. This year's ceremony recognized 12 "Crucial Catch Captains" and featured a powerful performance by singer-songwriter Rachel Platten.

Home / Sports / Rams Redefine Game Day with Music, Culture, and Community

Rams Redefine Game Day with Music, Culture, and Community

6 Nov, 2025

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Summary

Rams' pre-game tailgate is a luxury experience with food, music, and entertainment
Mariachi Rams, the NFL's first mariachi ensemble, blend tradition and modern hits
Rams and Cedars-Sinai honor cancer survivors through Crucial Catch initiative

Rams Redefine Game Day with Music, Culture, and Community

As of November 6th, 2025, the Los Angeles Rams continue to set the standard for game day experiences in the NFL. At their home stadium, SoFi, the Rams have seamlessly merged sports, entertainment, and community, creating a truly unique atmosphere for fans.

The pre-game festivities are a prime example of this. The CineVita Tailgate is a luxury ritual where locals, celebrities, and die-hard fans come together to celebrate the Rams. The spread includes gourmet food, DJ sets, and even Xbox gaming stations, all set against the backdrop of massive LED screens showcasing other NFL action.

But the Rams' commitment to their city's identity is perhaps best exemplified by the Mariachi Rams, the league's first-ever mariachi ensemble. These musicians blend traditional Mexican sounds with contemporary hits, honoring their heritage while also appealing to modern fans. Their setlist features classics like "El Rey" alongside mariachi renditions of songs like 2Pac's "California Love" and Selena's "Bidi Bidi Bom Bom."