Rams Unveil Bold New Look for 2026 Season

The Los Angeles Rams are ushering in the 2026 season with a brand-new uniform design. This refresh introduces a simplified LA monogram logo and a more prominent Ram head emblem. Notably, fans will see a new white pants option alongside the primary royal and white jerseys. The team is calling this a "refresh," designed to better integrate the franchise into the fabric of Los Angeles.

This updated identity refines the team's look, building upon the theme established six years ago. "It's a modern refinement -- elevating our identity with clarity and purpose while carrying our history forward," stated Rams chief marketing officer Kathryn Kai-ling Frederick. The royal and white options will serve as primary home and away uniforms, with the black midnight rivalry look becoming the alternate.

Subtle changes include the removal of the chest tag and gradient numbers, alongside updated sleeve logos featuring the modern horn and full-curl design. These new uniforms are available for purchase and will debut soon. The Rams have been working to establish a strong brand identity in Los Angeles since their return in 2016, striving to balance historic elements with a distinct LA flair.