Home / Sports / Emma Raducanu Follows Federer to Uniqlo
Emma Raducanu Follows Federer to Uniqlo
12 Dec, 2025
Summary
- Raducanu is reportedly leaving Nike for Uniqlo in 2026.
- Federer also moved from Nike to Uniqlo in a lucrative deal.
- Raducanu had a promising 2025 season after injury struggles.
Tennis star Emma Raducanu is reportedly shifting her brand allegiance, moving from Nike to Uniqlo starting in 2026. This strategic decision echoes Roger Federer's own high-profile departure from Nike to join Uniqlo in a decade-long deal valued at $300 million back in 2018. Raducanu's contract with Nike, reportedly worth around €100,000 annually, is set to conclude.
Following a challenging period marked by injuries since her 2021 US Open triumph, Raducanu demonstrated significant resilience and progress throughout her 2025 season. While she faced an early exit at the Australian Open, subsequent performances included reaching the quarter-finals at the Miami Open and the semi-finals at the Citi DC Open.
Reflecting on her journey, Raducanu shared her contentment with the personal and mental strength she has developed. She is scheduled to compete next at the United Cup in early January, alongside compatriot Jack Draper.
