Prince William Launches Sports Mental Health Drive

Prince William spearheaded the launch of a new initiative on World Suicide Prevention Day, aimed at enhancing suicide prevention efforts within the sports sector. The program, named 'On Your Side,' was developed by the Royal Foundation, Prince William and Kate's charitable organization. It seeks to empower individuals in sporting communities to identify potential crisis indicators and provide timely support.

This significant launch event, held at Everton soccer club's ground, saw the heir-to-the-throne joined by distinguished British sports figures, including Olympic gold medalists Kelly Holmes, Jason and Laura Kenny, and former England footballer Jill Scott. The initiative's toolkit is designed for broad application, usable by local clubs up to elite sports organizations.

To amplify the message, the Royal Foundation produced a short film featuring prominent sports personalities like Harry Kane and George Russell. Several major sports organizations, including The Football Association, the Premier League, and British Cycling, are committed to integrating the toolkit into their operational frameworks. This initiative builds on the Royal Foundation's previous support for mental health, including funding for the National Suicide Prevention Network launched in 2025.