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Prime Video Scores NFL Streaming Record
14 Jan
Summary
- 31.61 million viewers tuned in for Bears-Packers playoff game.
- Game surpassed previous record of 27.52 million viewers.
- This marks the largest global viewership in Prime Video history.
Prime Video achieved a new NFL streaming record last Saturday night, drawing 31.61 million viewers for the wild card playoff game between the Chicago Bears and Green Bay Packers. This remarkable audience figure surpassed the previous streaming record of 27.52 million viewers, set earlier this season. The thrilling contest, decided by a 31-27 score with a dramatic fourth-quarter comeback by Chicago, underscored the growing significance of digital platforms in sports broadcasting.
The game's viewership also represented the most concurrent viewers and highest single-day global viewership in Prime Video's history. This success follows a record-setting regular season for the platform, which averaged 15.33 million viewers for its exclusive Thursday Night Football streams. This consistent performance indicates a strong and growing audience for live sports content on streaming services.
This milestone for Prime Video arrives as major tech companies like Netflix, Apple, and YouTube increasingly invest in sports rights. The NFL, in particular, continues to expand its reach through digital channels, with partners like Amazon playing a crucial role. The league is also exploring further international expansion, with potential new media partners for its overseas games after 2029.
