Home / Sports / US Giant Secures Champions League UK Broadcast
US Giant Secures Champions League UK Broadcast
20 Nov
Summary
- Paramount Skydance wins UK Champions League broadcast rights until 2031.
- Amazon Prime secures first pick of Tuesday matches in major European markets.
- Uefa anticipates significant increase on current £2.9bn yearly TV rights value.
In a major shake-up of UK sports broadcasting, Paramount Skydance has successfully acquired the rights to air most Champions League matches between 2027 and 2031. This deal signifies a considerable shift in the domestic rights market, with the US media giant outbidding current holders.
Paramount Skydance's winning bid is reported to be substantially higher than the £1bn paid by TNT, signaling a successful auction for Uefa and its commercial partners. Concurrently, Amazon Prime is poised to secure the first choice of Tuesday night fixtures in key European markets, including England, Germany, Italy, Spain, and France.
This acquisition represents a significant move by American entities into European football, with Uefa anticipating a considerable rise in its TV rights value. The remodelled Champions League format, featuring an extended league stage, is seen as a key factor in attracting these bumper deals.
