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Paige Bueckers Builds Dreams with LEGO Partnership
1 Jan
Summary
- Paige Bueckers partnered with LEGO, following A'ja Wilson's previous collaboration.
- The deal highlights shared values of creativity and building from the ground up.
- Bueckers aims to inspire young girls in sports and play through the partnership.
Dallas Wings rookie Paige Bueckers has joined forces with the LEGO Group for a groundbreaking partnership, a move echoing A'ja Wilson's collaboration announced in May 2025. This collaboration transcends typical sports endorsements, emphasizing shared values of creativity and building foundations.
Bueckers, known for her on-court efficiency and approachable demeanor, shared her excitement on Instagram, calling it a "dream collab" to "empower creativity through play." She unveiled custom LEGO figures of herself in both UConn and Dallas Wings uniforms.
The partnership is expected to focus on community engagement, aiming to inspire young girls to pursue their interests in both sports and creative endeavors. For LEGO, this aligns them with a prominent figure in women's basketball, tapping into a dedicated audience and reinforcing a message of play and creation.
