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Eva Longoria & Stars Obsessed With Padel Craze
7 Sep
Summary
- Padel is rapidly growing in popularity among celebrities and the public.
- The sport combines elements of tennis and squash, played on smaller courts.
- Investments and tournaments highlight the increasing commercial interest in padel.
The sport of padel is rapidly ascending in popularity, captivating celebrities such as Eva Longoria, David Beckham, and Leonardo DiCaprio. This hybrid of tennis and squash, known for its sociable nature and accessible gameplay, has seen a dramatic increase in participation. By the end of 2025, global player numbers were projected to reach 35 million, up from fewer than 8 million in 2018.
Originating in Mexico in 1969, padel has expanded significantly, with Spain leading in court numbers. The sport is now witnessing substantial growth in the U.S., with court numbers expected to surge to 20,000 by 2030. This expansion is supported by new professional leagues and substantial investment rounds, signaling a significant boom.
Luxury brands are also embracing padel, with sponsorships and high-end equipment offerings reflecting its growing appeal. Major sports and entertainment agencies are establishing dedicated padel groups, further underscoring the sport's escalating momentum and cultural relevance.
