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Olivia Culpo Leads Charge for Women in Football with Abercrombie Campaign
18 Oct
Summary
- Model Olivia Culpo champions women in football through Abercrombie campaign
- Campaign highlights female fans and their significant influence in the NFL
- Joined by other prominent women like Haley Cavinder to celebrate diverse female involvement
In October 2025, model Olivia Culpo is leading the charge for women in football through Abercrombie & Fitch's latest campaign. The initiative aims to highlight female fans and their significant influence in the NFL. Culpo, who is the wife of NFL star Christian McCaffrey, is using her platform to celebrate the diverse involvement of women in the sport, from passionate fans to partners of players.
Joined by other prominent female figures connected to sports, such as Haley Cavinder, Ronika Stone, Allison Kuch, and Chloe Kim, the campaign showcases the vital role women play in shaping football culture. Culpo's involvement in the Abercrombie & Fitch initiative underscores the growing recognition of women's influence in the NFL, sending a message that their voices and presence matter.
The campaign goes beyond just marketing, as it serves as a statement about inclusion and representation in sports. By featuring women who are deeply invested in football, the brand emphasizes that the NFL is not just for players or coaches, but for everyone. For Culpo, participating in this campaign is an opportunity to inspire young women, amplify their voices as fans, and advocate for stronger female presence in sports media.
