What was Notre Dame's strategy for Jeremiyah Love's Heisman campaign?

Notre Dame focused on highlighting memorable on-field moments and Love's personal story, rather than solely relying on traditional statistics.

Did Nicholas Sparks help Notre Dame's Heisman push for Love?

Yes, the renowned author Nicholas Sparks, an alumnus, was involved in Notre Dame's marketing efforts for Jeremiyah Love's Heisman campaign.

How did Jeremiyah Love's final game impact his Heisman chances?

Love's final game at Notre Dame was cut short due to injury, which may have affected his Heisman candidacy by limiting his final performance.

Home / Sports / Notre Dame's "Love" Strategy for Heisman Glory

Notre Dame's "Love" Strategy for Heisman Glory

13 Dec

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Summary

Notre Dame's campaign highlighted moments over statistics for Love.
Nicholas Sparks and "Love on Top" were part of the Heisman push.
Love's final game ended prematurely due to injury.

Notre Dame's "Love" Strategy for Heisman Glory

Notre Dame orchestrated a unique Heisman Trophy campaign for running back Jeremiyah Love, prioritizing compelling moments over traditional statistical benchmarks. The strategy, spearheaded by associate athletics director Katy Lonergan, aimed to build Love's national profile throughout the season.

Elements of the campaign included a Nicholas Sparks collaboration and "Love on Top"-themed merchandise, drawing parallels to past unconventional Heisman pushes. While Love's season stats were not historically dominant for the position, the program emphasized his dynamic plays and personal growth.

Despite Love's final game being cut short by injury, Notre Dame executed an aggressive marketing strategy, featuring billboards in Times Square and Los Angeles. The efforts aimed to secure Love's candidacy, showcasing the program's commitment to its first Heisman winner since Tim Brown.