What was the viewership increase for NBA games in the first year of new TV deals?

NBA viewership increased by 86% over the previous season, reaching 170 million viewers across primary broadcast platforms.

How many hours did fans watch NBA games during the recent season?

Fans watched over 920 million hours of NBA games, the most since the 2011-12 season.

Did NBA social media engagement increase with the new TV deals?

Yes, NBA social media channels generated a record 228 billion views, up 13% from the previous season.

Home / Sports / NBA Viewership Reaches 24-Year High Amidst New Deals

NBA Viewership Reaches 24-Year High Amidst New Deals

16 Apr

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Summary

NBA viewership saw an 86% increase over last season.
New deals brought in 170 million viewers across platforms.
Hours watched and social media views also hit record highs.

NBA Viewership Reaches 24-Year High Amidst New Deals

The NBA has announced remarkable viewership growth for the first year under its new media rights agreements. A total of 170 million viewers across ABC/ESPN, Amazon Prime Video, NBC/Peacock, and NBA TV tuned in for regular-season games in the U.S.

This viewership represents an impressive 86% jump compared to the prior season, achieving the league's highest numbers in 24 years. Average viewership per game also saw a 35% increase, reaching its highest point in 13 years.

Further demonstrating heightened fan engagement, total hours watched exceeded 920 million, a 25% increase and the most since the 2011-12 season. NBA social media channels also set new records with 228 billion views.