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NBA Europe: Spurs Franchise Dream?
21 Jan
Summary
- NBA's global player percentage grew to 24% from 7% in 1992.
- Seven consecutive MVP awards went to non-US born players.
- NBA Europe could partner with major football clubs like Spurs.

The NBA is exploring a significant expansion into Europe, with Commissioner Adam Silver proposing a new league that could feature franchises linked to major football clubs, such as Tottenham Hotspur. This ambitious venture aims to grow the game in new markets, similar to the successful expansion of MLS.
The league's global reach is undeniable, with 24% of players now hailing from outside the US, a stark increase from 7% in 1992. This international talent is also dominating individual accolades, as evidenced by the last seven MVP awards being won by non-American players. This global shift highlights the increasing accessibility and appeal of basketball worldwide.
This potential NBA Europe league faces the challenge of establishing itself, similar to a startup requiring investment and time. However, the prospect of tapping into established fanbases of football clubs offers a strong foundation. The initiative seeks to create a new, high-level European competition that revitalizes interest and consolidates marketing efforts.




