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Mucinex Kickstarts LA Kings' Exciting NHL Season with Innovative Fan Experiences
16 Oct
Summary
- Mucinex Kickstart named "Official Cold and Flu Medicine" of LA Kings
- Partnership introduces in-game moments and fan experiences to energize fans
- Sweepstakes offers luxury suite and signed jersey for March 7 game
As the LA Kings hit the ice for the 2025-26 NHL season, the team has announced an exciting new partnership with Mucinex Kickstart, designating the brand as the "Official Cold and Flu Medicine" of the franchise. Brokered by AEG Global Partnerships, this game-changing collaboration is set to introduce bold and innovative in-game moments and unforgettable experiences that will energize Kings fans throughout the season.
Mucinex Kickstart, designed to provide fast, multi-symptom relief with an instant cooling sensation, aims to ensure that fans don't miss a single play, even when cold and flu symptoms try to sideline them. "Hockey fans know the importance of showing up - and so do we," said Henry Turgoose, Vice President of Marketing for Upper Respiratory at Reckitt. "Partnering with the LA Kings allows us to celebrate that fighting spirit with a team and a fanbase that never backs down."
As part of the partnership, Mucinex will be woven into the Kings' fan experience in creative ways. Fans tuning in on FanDuel Sports Network will see the team's most electric plays spotlighted through the "Kickstart Moment of the Game." Additionally, Mucinex will sponsor the LA Kings Holiday Ice presented by Coca-Cola at L.A. LIVE, where families can skate, celebrate, and kickstart the holiday season together. The partnership also includes a sweepstakes running from October 8, 2025, through January 8, 2026, offering one grand prize of an 8-person luxury suite and a team-signed jersey for the March 7 LA Kings vs. Montreal Canadiens game.
"Mucinex brings a unique energy and personality that aligns perfectly with our commitment to creating memorable fan experiences," said Josh Veilleux, senior vice president of AEG Global Partnerships. "This partnership goes beyond a traditional partnership by integrating creative elements like Mr. Mucus into our game presentation, adding entertainment value while addressing a real need our fans have during hockey season."
