Who is Molly Solomon and what did she do for the Olympics?

Molly Solomon is the president and executive producer for NBC's Olympics, who revitalized its broadcast strategy for the Paris Games by prioritizing live streaming and engaging prime-time packages.

Why did NBC change its Olympic coverage strategy?

NBC changed its Olympic coverage strategy due to declining TV ratings, which saw a significant drop from previous Games, necessitating a new approach for the evolving media landscape.

What is the new Olympic broadcasting formula being used?

The new Olympic broadcasting formula emphasizes live competition on streaming services like Peacock and features curated, packaged stories for prime-time television, alongside celebrity guests and interactive elements.

Home / Sports / Molly Solomon's Bold Bet: Snoop & Streaming Reshape Olympics

Molly Solomon's Bold Bet: Snoop & Streaming Reshape Olympics

4 Feb

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Summary

Molly Solomon led NBC's Olympic transformation for the Paris Games.
Ratings decline prompted a shift to live streaming and packaged stories.
Solomon is now considered the most successful female sports TV executive.

Molly Solomon's Bold Bet: Snoop & Streaming Reshape Olympics

Molly Solomon spearheaded a significant transformation of NBC's Olympic broadcast strategy, beginning with the Paris Games in 2024. Faced with declining viewership, averaging 10.7 million for the 2022 Beijing Winter Olympics compared to 19.8 million in 2018, Solomon reimagined the viewing experience.

Her new formula prioritized live competition streaming on Peacock, complemented by engaging prime-time packages. This approach aimed to recapture audience interest in the evolving media landscape. Solomon's leadership has positioned her as a pioneering female executive in sports television.

This innovative strategy builds on lessons learned from previous Games, which faced challenges like postponements and inconvenient time zones. For upcoming events like the Milan Cortina Olympics, the strategy includes returning personalities like Snoop Dogg and Stanley Tucci, alongside a "Gold Zone" feature.