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Giant baseballs hit NYC, LA for MLB season launch
23 Mar
Summary
- Giant baseballs installed in New York and Los Angeles promote MLB.
- NBC secured rights for Sunday MLB games and postseason Wild Card series.
- NBC has a historical connection to MLB broadcasting since 1939.

NBC Sports is making a significant effort to launch the Major League Baseball season, unveiling large baseball installations in New York City and Universal CityWalk Hollywood. These promotional pieces, measuring 12 feet in New York and 8 feet in Hollywood, feature team logos and tune-in details for Opening Day broadcasts.
NBC recently obtained rights for a package of Sunday games and all four Wild Card series of the postseason through a three-year deal. This initiative targets both dedicated baseball fans and a wider audience interested in major sporting events.