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Giant baseballs hit NYC, LA for MLB season launch
23 Mar
Summary
- Giant baseballs installed in New York and Los Angeles promote MLB.
- NBC secured rights for Sunday MLB games and postseason Wild Card series.
- NBC has a historical connection to MLB broadcasting since 1939.
NBC Sports is making a significant effort to launch the Major League Baseball season, unveiling large baseball installations in New York City and Universal CityWalk Hollywood. These promotional pieces, measuring 12 feet in New York and 8 feet in Hollywood, feature team logos and tune-in details for Opening Day broadcasts.
NBC recently obtained rights for a package of Sunday games and all four Wild Card series of the postseason through a three-year deal. This initiative targets both dedicated baseball fans and a wider audience interested in major sporting events.
The network aims to build on past successful "outdoor" promotions, such as a recent NBA half-court display. NBC also plans interactive fan experiences in New York, including batting cages and photo opportunities with the World Series trophy.
NBC Sports boasts a long and storied history with Major League Baseball, dating back to its first MLB broadcast in 1939 and the first World Series broadcast in 1947. The network was a primary broadcaster for many significant MLB events throughout the latter half of the 20th century.
