Home / Sports / Michelob ULTRA Ignites World Cup 2026 Festivities
Michelob ULTRA Ignites World Cup 2026 Festivities
13 Jun
Summary
- Michelob ULTRA hosted a star-studded event for the World Cup 2026 kickoff.
- The event featured performances by Ludacris, Anderson .Paak, and Disco Lines.
- Michelob ULTRA's Pitchside Club is now open to the public through June 25.
As the FIFA World Cup 2026 begins, Michelob ULTRA has launched its "Pitchside Club" in Santa Monica, California, to celebrate. The exclusive, 21+ venue hosted a pre-kickoff event featuring performances by Ludacris, Disco Lines, and DJ Pee .Wee (Anderson .Paak).
Celebrities such as Kevin Hart, who has a history with soccer and partnered with Michelob ULTRA for their World Cup campaign, attended the festivities. The event included customized jerseys, interactive games, photo opportunities, and a spectacular drone show narrated by Christian Pulisic.
The Michelob ULTRA Pitchside Club is now open to the public until June 25, offering fans a place to watch matches and enjoy soccer-themed activities. A similar limited-time pop-up is also available in New York City at The Standard, High Line.
