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Mercedes Goes Purple for Sao Paulo GP
5 Nov
Summary
- Drivers Kimi Antonelli and George Russell will wear special purple race suits.
- The new design is inspired by Mercedes' 1980s and 1990s racing heritage.
- This special livery celebrates a partnership with Brazilian bank Nubank.
The Mercedes Formula 1 team is set to debut a distinctive purple race suit for drivers Kimi Antonelli and George Russell at the upcoming Sao Paulo Grand Prix. This special livery, revealed on November 5, 2026, draws inspiration from the iconic designs of the 1980s and 1990s, a golden era for Brazilian drivers in F1. The campaign, themed "Inspired by the Golden Era, Built for the New Era," highlights a collaboration with Brazilian bank Nubank, whose brand colors are featured. This partnership aims to resonate with the growing F1 audience in Brazil.
The purple hues reflect Nubank's premium card and its broader customer base. The launch was accompanied by a film narrated by Gabriel Leone, who portrayed Ayrton Senna, featuring the beloved "Tema da Vitoria" soundtrack. This initiative follows a similar successful purple livery used at the Miami Grand Prix earlier in 2026, which Kimi Antonelli won. Mercedes marketing chief Victoria Johnson expressed excitement about extending the concept for the Sao Paulo race, emphasizing fan engagement.
Cristina Junqueira, co-founder of Nubank, noted the special significance of the Sao Paulo Grand Prix, as it takes place in the bank's founding city. The event also features an exhibition at the Nubank Parque, showcasing a replica W17 and Lewis Hamilton's 2021 suit. Interest in Formula 1 is rapidly increasing in Brazil, with recent figures indicating substantial audience growth. Beyond the visual spectacle, Mercedes has the opportunity to clinch the constructors' championship at the Interlagos circuit this weekend.
