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How 'Men In Blazers' Tapped Into America's Soccer Passion
24 Jul
Summary
- Men In Blazers built a network reaching all American soccer fans.
- Live shows drew over 60,000 YouTube viewers for USMNT matches.
- The show embraces soccer's 'splintered' nature to engage fans.
Men In Blazers, a prominent voice in American soccer media, has successfully built a dedicated following by deeply engaging with the sport's diverse fan base. Initially launched as a podcast, the show has evolved into a significant network.
Their "Great American Road Trip" during the men's World Cup featured live shows in host cities, drawing impressive numbers. Pregame broadcasts for USMNT knockout-stage matches garnered over 60,000 viewers on YouTube, highlighting the power of physical and engaging programming.
Recognizing that American soccer fandom is "splintered" across various leagues and competitions, Men In Blazers has created specialized content verticals like "The Women's Game" and "Vamos." This approach aims to connect with fans regardless of their specific league allegiances.
Roger Bennett, the show's host, emphasizes the importance of authentic audience connection over traditional broadcast rights. He views the network as a "centrifugal force" working with various platforms to unify and engage the growing soccer community in the United States.
