Home / Sports / On Holding AG Taps Mbappé to Disrupt Nike and Adidas
On Holding AG Taps Mbappé to Disrupt Nike and Adidas
18 Sep
Summary
- Kylian Mbappé partners with On Holding AG for football product development.
- This collaboration aims to challenge Nike and Adidas's market dominance.
- On Holding AG will outfit Mbappé, a renowned 27-year-old striker.
Swiss company On Holding AG has announced a groundbreaking partnership with French football superstar Kylian Mbappé. The agreement sees the renowned 27-year-old striker join as a partner, focusing on the development of football products under the On brand. This strategic alliance is positioned as a direct challenge to the long-standing dominance of Nike Inc. and Adidas AG within the lucrative global football market.
As part of the collaboration, On Holding AG will be outfitting Mbappé, leveraging his global appeal and on-field prowess. This move signals On Holding AG's ambitious intent to capture a significant share of the football sportswear sector, previously controlled by established competitors.
