Home / Sports / Marriott Bonvoy Scores Major Cricket Partnership
Marriott Bonvoy Scores Major Cricket Partnership
9 Jan
Summary
- Marriott Bonvoy is now the ICC's official accommodation partner for men's events.
- The deal spans all ICC men's tournaments through 2029.
- This partnership aims to boost sports tourism and deepen member engagement.
The International Cricket Council (ICC) has secured a significant long-term global partnership with Marriott International, designating its Bonvoy loyalty program as the official accommodation partner for all men's ICC events until 2029. This strategic alliance encompasses major tournaments, including upcoming T20 and ODI World Cups, and the 2029 Champions Trophy.
The agreement reflects a dual objective: the ICC is strengthening its sponsor base amid media-rights pressures, while Marriott aims to reposition Bonvoy as an experience-driven platform to tap into the growing sports tourism market. Marriott plans to create cricket-themed content and local events for its extensive member base.
This partnership is projected to enhance the fan experience for traveling spectators and broaden cricket's appeal to new audiences globally. It aligns with trends seen in other major sports like Formula 1 and the NFL, underscoring cricket's increasing international visibility and its inclusion as an Olympic sport.
