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Louis Vuitton Trunks Up Soccer's Ultimate Prize
16 Jul
Summary
- Louis Vuitton designs a bespoke trunk for the World Cup trophy.
- This marks the fifth consecutive tournament Louis Vuitton has crafted the case.
- Luxury brands often create bespoke items for major sports championships.
The coveted World Cup trophy will be presented in a custom-designed Louis Vuitton trunk, marking the fifth successive occasion for the French luxury fashion house to craft such a bespoke case. This tradition began in 2010 and has continued through every subsequent tournament. The elaborate trunk is adorned with the brand's iconic monogram, gold-plated brass corner protectors, and a golden 'V' symbolizing both victory and Vuitton. Its interior is lined with fine beige leather and includes a patch celebrating the long-standing partnership between Louis Vuitton and FIFA. This esteemed role is particularly significant as the trophy itself is typically housed at the FIFA Museum in Zurich, making its bespoke luggage an exclusive honor. The collaboration underscores a broader trend of luxury brands aligning with professional sports, exemplified by Tiffany & Co.'s creation of the Vince Lombardi Trophy for the Super Bowl champions since 1967, and Louis Vuitton's own decade-long deal to craft trunks for Formula 1 Grand Prix circuits.
