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London Clubs Thrive as Foreign Players Flock to the Capital
26 Aug
Summary
- London wages 33% higher than national average
- London clubs account for half of Premier League clubs
- Foreign players prefer moving to London over other regions

The divide between London and the rest of England has continued to grow in recent years, as evidenced by the increasing dominance of London-based clubs in the Premier League. As of 2025, London wages are 33% higher than the national average, and some areas like Burnley in the north-west have wages that are 68% lower than the capital.
This financial advantage has translated to the football landscape, with London clubs now accounting for half the teams in the Premier League. The balance has shifted significantly since the league's inception in 1992, when only 7 out of 22 clubs were from London or the south. Now, with the addition of clubs like Brentford, Fulham, and Crystal Palace, the Premier League has become increasingly London-centric.
Experts attribute this trend to the growing preference of foreign players to join London clubs. Many young, unmarried players are drawn to the bright lights and vibrant nightlife of the capital, while those with families often prefer the calmer neighborhoods and green spaces outside of London. This has given London clubs a distinct advantage in the transfer market, allowing them to attract top talent from around the world.
As a result, the fortunes of London clubs have improved dramatically in the Premier League era. Arsenal, Chelsea, and Tottenham have all seen their average league positions rise, while West Ham, Brentford, and Brighton have also enjoyed vastly improved results. The financial benefits of being based in London, from higher ticket prices to increased commercial revenue, have clearly paid dividends on the pitch.