Home / Sports / Liverpool Strikes Mega-Deal: Turkish Airlines Takes Over
Liverpool Strikes Mega-Deal: Turkish Airlines Takes Over
8 Sep
Summary
- Liverpool signs a five-year shirt deal with Turkish Airlines.
- The agreement is reportedly worth over £300 million to the club.
- This deal surpasses all previous Premier League front-of-shirt sponsorships.
Liverpool Football Club has secured a record-breaking five-year shirt sponsorship deal with Turkish Airlines, set to begin in the 2027-28 season. This significant agreement, valued at over £300 million, will see Turkish Airlines replace Standard Chartered as the club's main shirt partner.
The deal is projected to bring in more than £60 million per season, establishing it as the most lucrative front-of-shirt-only sponsorship in Premier League history. Standard Chartered, who has sponsored Liverpool's shirts since 2010, will transition to a global partner role after their contract concludes next May.
This new partnership marks an important commercial milestone for Liverpool, with Turkish Airlines becoming the sixth front-of-shirt sponsor in the club's history. The agreement underscores the increasing financial importance of commercial revenues in modern football and highlights the substantial gap between the top Premier League clubs and the rest.
