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Sony LIV to Broadcast LIV Golf League
29 Apr
Summary
- Sony Sports Network and Sony LIV will broadcast LIV Golf across South and Central Asia.
- The 2026 LIV Golf League season features 14 events in 10 countries across five continents.
- The partnership aims to grow golf's reach and engagement in the South Asian region.
LIV Golf has announced a significant broadcast partnership with Sony Pictures Networks India (SPNI) that will deliver comprehensive coverage of the 2026 LIV Golf League season. This agreement ensures that audiences across India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives will have access to all 14 events through Sony's linear television channels and the Sony LIV OTT platform.
The partnership extends SPNI's existing commitment to golf, which includes broadcasting The International Series. These co-sanctioned events by LIV Golf and the Asian Tour serve as a pathway to the LIV Golf League and Majors, offering a complete LIV Golf ecosystem to the region's fans. The 2026 season is set to feature 14 events across 10 countries on five continents, highlighting LIV Golf's global footprint.
This expansion into South and Central Asia marks a commitment to showcasing elite competition in key international markets. The League's schedule includes events in Asia, South Africa, and the US, with coverage beginning in March and concluding in August. The goal is to enhance brand visibility and long-term positioning in this crucial market.
Viewers can expect to follow top global stars and a new generation of talent competing across 13 teams. The unique format, featuring a shotgun start and accelerating pace of play, promises more live action within a condensed viewing window, enhancing both individual and team storylines. This initiative is expected to resonate with Indian sports fans and inspire young players.
