Lexie Hull Launches FORTA Cosmetics Amidst WNBA Season

Lexie Hull's fifth WNBA season with the Indiana Fever concluded after a playoff series loss to the Las Vegas Aces. As she heads into the final year of her contract, Hull is also making waves off the court. She recently co-founded FORTA Cosmetics, a beauty brand with her former Stanford roommate, Sarah Guller.

The inspiration for FORTA Cosmetics stemmed from the founders' personal experiences with makeup failing during intense basketball games and busy schedules. Hull and Guller emphasized their commitment to rigorous product testing in real-life scenarios, ensuring their products can withstand the demands of active lifestyles.

Hull, who was drafted sixth overall in 2022, has become a key player for the Fever, averaging 5.4 points and 3.0 rebounds per game over five seasons. Her partnership with Caitlin Clark has further amplified her public profile, leading to brand collaborations with companies like Athleta and Factor Meals.

While Hull prepares for the upcoming WNBA season, the Atlanta Dream and Golden State Valkyries are competing in the WNBA Finals. Hull's journey highlights a growing trend of athletes diversifying their careers beyond their sport.