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LeBron James' Likeness Used by AI Betting App
5 Nov
Summary
- LeBron James issued a cease-and-desist for an AI app using his likeness.
- The app 'Bron AI' allegedly implies James is involved in betting.
- The app charges users up to $249.99 annually for its pro version.
LeBron James has taken legal action against an AI-powered sports betting application, "Bron AI," due to the unauthorized use of his likeness. A spokesperson confirmed that James issued a cease-and-desist letter to the app's developers.
The "Bron AI" app features promotional material with a character that bears a strong resemblance to James, including his "Bron" nickname and number 23 jersey. This character is shown interacting with content related to Dillon Brooks, a known rival of James.
James' legal team asserts that the app illicitly exploits his name, likeness, and persona. Furthermore, the advertisement implies James is involved in basketball betting, which is a significant breach of NBA regulations.
The app, available on the App Store, provides sports analytics and betting research, with a pro version costing $249.99 annually or $29.99 monthly. James' media adviser commented that such tactics are unlikely to succeed as the public can discern their nature.
