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Lakers Front Office Undergoing Major Overhaul

Summary

  • Lakers will hire two assistant general managers for scouting and analytics.
  • Front office and business operations are being reshaped under new ownership.
  • G League team relocating to Coachella Valley for business expansion.
Lakers Front Office Undergoing Major Overhaul

The Lakers are implementing substantial changes across their front office and operational infrastructure as part of their first offseason under new controlling owner Mark Walter. These restructuring efforts aim to keep pace with the evolving NBA landscape. Rob Pelinka, President of Basketball Operations and General Manager, announced plans to hire two assistant general managers. One role will concentrate on pro scouting, draft scouting, and player development, while the other will specialize in analytics, data, and salary cap management. This expansion of the team's personnel is intended to enhance existing capabilities.

These changes follow an earlier shake-up in October when the new ownership group took over, leading to the departures of Joey and Jesse Buss. On the business side, Lon Rosen has been appointed to lead operations, creating new roles to boost revenue and expand the franchise's reach domestically and internationally. The relocation of the G League team from South Bay to Coachella Valley, set to begin play in the 2026-27 season, represents another strategic business move. This relocation frees up space at the El Segundo training center for new biomechanics and recovery labs, developed in consultation with the Dodgers.

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