Who is the new head coach of LAFC?

Marc Dos Santos has been formally introduced as the new head coach of LAFC.

What are LAFC fans expecting from their new coach?

LAFC fans expect not only wins but also an entertaining, aggressive, and relentless style of play from their new coach.

How does Marc Dos Santos plan to coach LAFC?

Dos Santos plans to implement an intense, attacking style of soccer that aligns with LAFC's established culture and fan expectations.

Home / Sports / LAFC's New Coach: Pressure Is On to Be Better Than Best

LAFC's New Coach: Pressure Is On to Be Better Than Best

16 Dec, 2025

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Summary

LAFC demands more than just wins; entertainment is crucial.
Dos Santos embraces high-pressure Los Angeles environment.
New coach aims to elevate LAFC beyond its championship legacy.

LAFC's New Coach: Pressure Is On to Be Better Than Best

Marc Dos Santos steps into the role of LAFC's head coach, tasked with surpassing the club's already remarkable legacy of success. Fans expect more than just victories; they demand entertaining, aggressive, and relentless soccer, a style Dos Santos identifies as his own. Having served as an assistant for five seasons, Dos Santos is intimately familiar with the club's culture and ambitions. His previous coaching stint with the Vancouver Whitecaps, marked by adversity, has prepared him for the intense scrutiny and high expectations inherent in coaching a Los Angeles sports team. Dos Santos acknowledges the significant pressure but views it as a privilege. With a core roster set to return and staff changes anticipated, he is poised to lead LAFC into a new era, aiming to build upon the club's championship pedigree while meeting the unique demands of its passionate supporters.