LA 2028: Future of Olympics with AI & Celebrity

The Los Angeles 2028 Summer Olympics are poised to deliver an unprecedentedly immersive experience for viewers, according to Olympic Broadcasting Services (OBS) head Yiannis Exarchos.

Building on the success of innovative camera work, such as First-Person View drones at the Milano Games, OBS is planning extensive use of Artificial Intelligence for the LA Games. This technology is expected to offer viewers enhanced options, including pausing action, displaying competition data, and simultaneously replaying past record-breaking performances.

Exarchos highlighted AI's potential to personalize content interaction, stating that by 2028, viewers will be able to engage with the broadcast conversationally. This could include requests to revisit specific moments or compare performances.

Beyond technological advancements, the LA 2028 Games will also amplify the role of global stars and celebrities. Following successful celebrity-attended events like the 'Prelude to the Olympics' for Paris 2024 and a pre-Milan Games event, the intention is to attract a wider audience by blending entertainment and sports culture.

The Olympics continue to be a major global audience aggregator, and OBS aims to harness this by integrating talent from various entertainment industries, similar to NBC's collaboration with Snoop Dogg at previous Games. This approach recognizes that a significant portion of viewers are casual attendees, necessitating a blend of sports, entertainment, and culture.