KL Rahul Joins PlayBlue as Investor, Ambassador

Indian cricketer KL Rahul has taken on a new role as an investor and brand ambassador for the sports retail venture, PlayBlue. This collaboration was announced on Thursday, just prior to PlayBlue's official store and app launch scheduled for Saturday, November 14.

PlayBlue, co-founded by Satyam Trivedi and Jayam Vora, aims to become a premier destination for sports retail. The company plans to offer a curated selection of over 75 international and homegrown brands across apparel, footwear, equipment, and wellness products.

The venture will debut with a 20,000 sq ft flagship store in Bengaluru. This expansive retail space spans three floors, includes a café, and a rooftop terrace, designed to cater to athletes of all levels.

Rahul highlighted the critical role of proper equipment in athletic performance and praised PlayBlue's commitment to making quality sports products more accessible while cultivating a robust sporting culture.

Co-founder Satyam Trivedi expressed enthusiasm for partnering with Rahul for the third time, emphasizing his versatility and style aligning with PlayBlue's brand ethos. Jayam Vora noted that the Indian sports retail market has not kept pace with its athletes.

PlayBlue intends to create an integrated ecosystem offering product discovery, expert guidance, and equipment testing. Interactive features like gait analysis and specialized equipment testing will aid consumer decisions. Additional services such as racquet stringing and cycle servicing will also be available.

The flagship store's rooftop, named The Playground, will feature sports facilities, including a pickleball court and a futsal turf, and will host community events. An in-house café and nutrition space, Play Cafe x Kenko, will further enhance the community and wellness aspects.