Kelsey Plum Joins Amazon Prime Video Broadcast Team

Kelsey Plum is embarking on a new professional venture, set to become a player contributor for Amazon Prime Video's extensive WNBA coverage beginning in 2026. This development underscores the significant opportunities now available to WNBA stars, a stark contrast to previous generations.

Plum's transition into broadcasting aligns with the WNBA's current era of heightened visibility. As the league experiences surging ratings and fan engagement, players like Plum are increasingly influential both on and off the court. Her new role with Amazon will feature her appearances throughout the platform's exclusive WNBA game broadcasts.

This partnership signifies the rapidly changing business landscape of women's basketball. Players are no longer limited to endorsements or post-career media roles. Plum's involvement demonstrates how top athletes are now integral to shaping the narrative and conversation around their sport, leveraging their star power and personality in dynamic new ways.