What is the Kansas City Chiefs doing to promote girls flag football?

The Kansas City Chiefs, led by senior marketing manager Sheila Sickau, are providing uniforms, equipment, and coaching support to help high schools in Kansas and Missouri launch girls flag football programs, fueling rapid growth in the sport.

When will Kansas vote on sanctioning girls flag football as a varsity sport?

Kansas will vote in April 2025 on whether to sanction girls flag football as a varsity sport, a critical step to legitimize the growing sport in the state.

How many girls flag football teams are expected in Kansas and Missouri by 2025?

By 2025, there are expected to be 70 girls flag football teams across Kansas and Missouri, up from zero teams in 2022.

Home / Sports / Chiefs Fuel Rapid Growth of Girls Flag Football Across Kansas and Missouri

Chiefs Fuel Rapid Growth of Girls Flag Football Across Kansas and Missouri

11 Nov

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Summary

Chiefs' senior marketing manager Sheila Sickau drives push for girls flag football
70 teams expected in Kansas and Missouri by 2025, up from zero in 2022
Kansas to vote on sanctioning girls flag football as varsity sport in April 2025

Chiefs Fuel Rapid Growth of Girls Flag Football Across Kansas and Missouri

As of November 2025, the Kansas City Chiefs are spearheading a rapid expansion of girls flag football across Kansas and Missouri. Led by the team's senior marketing manager Sheila Sickau, the initiative has grown from zero teams in 2022 to an expected 70 teams in the two states by the 2025 season.

Sickau, who was denied the opportunity to play football as a girl, is now working to ensure the next generation has the chance she never did. The Chiefs have provided a turnkey setup for high schools, including Nike uniforms, equipment, and coaching support, to help them launch girls flag football programs. This has fueled explosive growth, with 29 teams now in Kansas and nearly 50 in Missouri.