Josh Allen Builds Media Empire Beyond Football

Buffalo Bills quarterback Josh Allen is forging a career path beyond professional football with the establishment of Out of Pocket Studios, a media company founded on September 1, 2026. Allen holds the positions of CEO and executive producer, actively guiding the selection and development of projects designed to create a business legacy separate from his NFL career. The studio's focus spans entertainment, advertising, and live experiences, aiming to produce television shows, documentaries, and comedy content for various platforms.

Backed by Skydance Sports, Out of Pocket Studios has already launched several initiatives. These include the television special 'America's Tailgate' on CBS and the weekly streaming show 'NFL Play Action' on Paramount+, both released in September 2026. The company is also producing a documentary titled 'The Buffalo Miracle' and reportedly has a comedy series in development. These projects offer diverse revenue streams through television deals, advertising, and sponsorships.

Allen's substantial NFL contract, a $330 million extension with the Buffalo Bills signed in March 2025, provides a strong financial foundation for his business ventures. Forbes recognized his significant earnings, estimating $73 million in total income for 2026, which includes income from endorsements with major brands. Further diversifying his portfolio, Allen expanded his partnership with New Era Cap in July 2025, receiving an investment stake and the title of Director of Billustration.