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Jordan Brand: The One Finals Crown New Hoops Stars
4 Dec
Summary
- Global basketball talent competed for year-long Jordan Brand sponsorship.
- The tournament honors Michael Jordan's formative backyard games.
- New York City hosted the finals, featuring cultural clashes and performances.
The second annual Jordan Brand: The One tournament concluded in New York City, celebrating global basketball talent and culture. This competition, inspired by Michael Jordan's childhood games, brought together 22 elite young players from 17 cities worldwide. They battled for a year-long brand sponsorship, showcasing distinct styles of play that highlighted the sport's diverse cultural influences.
The finals were held at the Rooftop 17 venue, offering a stunning backdrop of the New York skyline. The event was amplified by live performances from artists like Lola Brooke and Sheck Wes, alongside commentary from notable figures. This spectacle underscored the Jordan Brand's commitment to honoring street basketball culture and fostering international communities.
Terron Williams from Los Angeles and Rose Simpson from New York emerged as the winners, securing their sponsorships. The tournament's expansion and associated activations, like the Tatum Training Experience, demonstrate the Jordan Brand's dedication to nurturing basketball talent globally and celebrating its deep roots in street culture.
