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Indigenous Artisans Shine at World Cup Fan Fest
29 Jun
Summary
- Squamish Nation family sold artisan jewelry at Vancouver's World Cup festival.
- Their presence offered a unique cultural exchange beyond typical merchandise.
- The experience provided positive exposure for the Indigenous community.
A Squamish Nation family, led by Laurine Daniels, deviated from typical merchandise at Vancouver's World Cup FIFA fan festival. They set up a stall selling artisan jewelry, providing a unique cultural representation alongside food and global brands. This occurred as thousands of fans gathered at Hastings Park to witness Canada's first men's World Cup knockout victory.
The Daniels family, including daughters Amanda and Heather, shared their artistic heritage with soccer fans. "We're beaders, we're artists, and this is part of our culture," Laurine Daniels stated. The family business utilizes generation-old techniques, offering handmade earrings and necklaces on unceded Indigenous territory.
While some small businesses faced challenges due to the event, the Daniels family reported a purely positive experience. They felt the World Cup provided significant exposure, putting the Squamish Nation "on the map" for a global audience. The tournament is co-hosted by Canada, Mexico, and the U.S.
