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India-Pakistan T20: Ad Rates Skyrocket to Millions!
15 Feb
Summary
- Ten-second ad slots for the match demand Rs 30-40 lakh.
- Broader tournament ad revenue projected at Rs 2,000 crore.
- Airfares and hotel rates in Colombo have significantly increased.
Advertising rates have surged dramatically for the highly anticipated T20 World Cup match between India and Pakistan, scheduled for tomorrow in Colombo. Companies are intensely vying for ad space, driving up prices significantly.
As per reports, a 10-second TV advertisement slot now costs between Rs 30-40 lakh, a notable increase from Rs 20-25 lakh during other major World Cup games. The broadcaster, JioStar, anticipates earning approximately Rs 2,000 crore in advertising revenue from the entire tournament. Similar demand is seen on digital platforms, with 10-second slots on JioHotstar priced at ₹15-20 lakh.
This premium pricing reflects the massive expected viewership for the India-Pakistan clash, with brands from sectors like auto, FMCG, financial services, and real estate eager to secure visibility. While JioStar has not revealed a specific advertiser list for this match, general advertisers during the World Cup include companies such as Emeritus, OpenAI, Amul, and Hyundai Motor Company.
The excitement for the match is also impacting travel. A large number of Indian fans are traveling to Sri Lanka, causing airfares from major Indian cities to Colombo to increase by 45-50 percent. Hotel room rates in the city have also seen a substantial rise, with bookings in Colombo doubling or increasing by about 65 percent around the match period.
