Home / Sports / Hybe Brings K-pop Essence to LAFC's MLS Playoff Game
Hybe Brings K-pop Essence to LAFC's MLS Playoff Game
23 Oct
Summary
- Hybe, the Korean entertainment company, partners with LAFC for MLS playoff game
- Hybe to host fan activations, light show featuring its K-pop artists
- Collaboration celebrates ties between L.A. and South Korea
In a groundbreaking move, Korean entertainment company Hybe is set to sponsor the first Audi 2025 MLS Cup Playoff home game for the Los Angeles Football Club (LAFC) on October 29, 2025. This collaboration marks Hybe's first venture into the world of professional soccer and the MLS.
The partnership aims to celebrate the strong ties between Los Angeles and South Korea, as well as the Korean influences that define L.A.'s cultural identity. Hybe and LAFC will host a range of fan activations during the playoff match at BMO Stadium, bringing the "essence of K-pop" to the event. This will include Korean-inspired food offerings and a captivating light show set to songs by Hybe's impressive roster of K-pop artists, such as BTS, Seventeen, Le Sserafim, Enhypen, and Katseye.
"Music and sport have the power to transcend borders and language, and LAFC has created new bridges between South Korea, the U.S. and the world," said Hybe chairman Bang Si-Hyuk. "Los Angeles' tremendous diversity and rich heritage of Korean culture made LAFC the perfect partner for Hybe's first MLS collaboration, and we could not be more excited to strengthen our bond with fans in L.A."
The LAFC co-president, Larry Freedman, echoed the sentiment, stating, "We're honored to be chosen as Hybe's first Major League Soccer partner. At LAFC, we know the power of passionate fan culture, and Hybe shares that same energy and commitment. Together we will create an unforgettable experience at BMO Stadium that highlights the energy of K-pop and the inclusivity of our club and city, while showcasing the global spirit that defines Hybe and LAFC."
