Hershey's Sweet Olympic Treat for Fans

Hershey's has introduced limited-edition chocolate medals to coincide with the Milan-Cortina Winter Olympics, allowing fans to share in the excitement of Team USA's performance. These bespoke treats are crafted from milk chocolate and feature embossed designs, wrapped in gold foil to mimic the appearance of authentic Olympic awards. They are intended to help fans celebrate their own everyday achievements while watching the Games.

The physical chocolate medals are scheduled for release this week, available for $5.99 each. Fans can purchase them starting February 13 on TikTok Shop and beginning February 14 at 8 a.m. ET on The Hershey's Store. Beyond the physical candy, Hershey's is also leveraging digital platforms by offering augmented reality lenses on Snapchat and branded effects on TikTok, enabling users to interact with a digital version of the medal and share their personal "medal moments" online.