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Fitness Frenzy: Athletes Shell Out Thousands for Competitions
26 Jan
Summary
- Athletes spend up to £2,000 on fitness competitions abroad.
- Hyrox race tickets cost around £120, with weekend expenses up to £1,000.
- Younger generations prioritize fitness spending over social activities.

Fitness competitions are becoming an expensive pursuit, with some athletes reporting spending as much as £2,000 on trips for events like the World Championships. For Hyrox competitions, a typical weekend can cost between £500 to £1,000, including a £120 ticket. This expense is viewed by many as fair due to the costs of venue hire and judging.
This trend indicates a significant cultural shift, particularly among those in their 20s and 30s, who consider exercise a non-negotiable part of their identity. Data shows that younger generations, like Gen Z, are willing to allocate more funds to fitness, sometimes choosing new gym clothes over social outings.
While some find these costs high, the popularity of 'marathon vacations' and Hyrox holidays has led travel companies to offer specialized packages. Meanwhile, fitness professionals emphasize that exercise doesn't always require expensive gear or complex routines, promoting accessible fitness options like outdoor classes and simple park workouts.




