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FIFA & TikTok: World Cup Comes to Your Feed
8 Jan
Summary
- FIFA is partnering with TikTok to broadcast World Cup games live.
- The collaboration aims to bring fans closer to the action.
- Match ticket info and gamification features will also be available.
This summer, FIFA is set to revolutionize fan engagement by broadcasting World Cup games live on TikTok. This innovative collaboration, extending through 2026, aims to provide unprecedented access, bringing supporters closer to the action with more relatable perspectives.
Beyond live game footage, FIFA will grant select creators access to press conferences and training sessions. This initiative is expected to boost viewership, as data suggests users are significantly more likely to watch live matches after engaging with sports content on TikTok. Gamification features like filters and stickers will further enhance fan interaction.
The 48-team tournament will be hosted across the United States, Mexico, and Canada, kicking off on June 11, 2026, with the final scheduled for July 19, 2026. This move marks FIFA's evolving strategy to connect with a global audience in increasingly digital ways.
