How is Fifa using TikTok for the World Cup?

Fifa is partnering with TikTok to give digital creators behind-the-scenes access and footage, aiming to make the World Cup more accessible and engaging for younger fans.

What benefits does Fifa expect from the TikTok partnership?

Fifa anticipates increased fan engagement, directing viewers to match coverage, exploring new revenue streams, expanding sponsorship reach, and strengthening relationships with tech companies.

Has Fifa used creators before for major events?

Yes, Dazn previously used a creator network for the Club World Cup to generate awareness and excitement, particularly among younger audiences.

Home / Sports / Fifa Taps TikTok for World Cup Fan Engagement

Fifa Taps TikTok for World Cup Fan Engagement

24 Jan

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Summary

Fifa partners with TikTok to enhance fan accessibility during the World Cup.
Creators will gain behind-the-scenes access and footage for their content.
The partnership aims to increase engagement and potentially new revenue streams.

Fifa Taps TikTok for World Cup Fan Engagement

Fifa has initiated several new projects, including a partnership with TikTok that will provide digital creators with access to the upcoming World Cup. This collaboration aims to make the event more inclusive and accessible, bringing fans closer to the action through creator-led content. By integrating influencers, Fifa is adopting strategies already utilized by organizations like the NFL and Dazn.

Last summer, Dazn successfully implemented a creator network for the Club World Cup, enlisting numerous creators to generate excitement and awareness, particularly among younger demographics. This approach focused on authentic content and consistent posting around soccer culture. Fifa's new platform is designed to direct viewers to its match coverage and could serve as a new revenue stream, potentially increasing the reach of sponsorship deals and establishing relationships with tech giants.