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Fanatics Studios to Produce NBA All-Star Game Content
12 Nov
Summary
- Fanatics Studios named creative and event production partner.
- Deal begins in 2027 for NBA All-Star Game in Phoenix.
- Partnership aims to enhance fan experience with new content.
Fanatics Studios has secured a significant role as the creative and event production partner for the NBA All-Star Game. This multiyear agreement commences in 2027 and is set to transform the iconic weekend.
The partnership involves Fanatics Studios, a joint venture between Fanatics and OBB, collaborating with the NBA and NBC Sports. Their responsibilities will include developing engaging in-arena events, exciting competitions, and original content designed to captivate fans.
The initial NBA All-Star Game under this new partnership will take place in Phoenix, Arizona. This collaboration signifies Fanatics' growing ambition in the media landscape, building on previous ventures like Fanatics Fest and co-producing the ESPY Awards.
