Fanatics Fest Secures Decade-Long Partnership

Fanatics has solidified its commitment to Fanatics Fest by announcing a decade-long partnership with OBB Media, the event's production and content partner. This extended collaboration ensures the continuation and growth of the immersive sports and culture festival for the foreseeable future. Fanatics Fest, which has attracted A-list celebrities and athletes since its inception, is scheduled to return to New York's Jacob Javits Center next July.

The upcoming installment of Fanatics Fest will coincide with the FIFA World Cup and will feature an expanded, four-day format. Previous editions have seen notable appearances from figures such as LeBron James, Tom Brady, Jay-Z, and Victor Wembanyama, underscoring the event's broad appeal across sports, entertainment, and culture. OBB Media's role extends beyond production to content creation, including documentaries and branded material.

Fanatics CEO Michael Rubin expressed enthusiasm for the renewed partnership, highlighting a shared vision for enhancing fan experiences. Michael D. Ratner of OBB Media echoed these sentiments, emphasizing the unique position of Fanatics Fest at the intersection of sports, content, and community. The company launched Fanatics Fest in 2024, recognizing a consumer appetite for a dedicated sports equivalent to comic conventions.