Home / Sports / F1: Where Stars and Speed Collide
F1: Where Stars and Speed Collide
28 Feb
Summary
- The F1 paddock is a prime celebrity hotspot.
- WAGs and celebrities have long been trackside figures.
- Past stars like Nicole Scherzinger graced F1 events.

The Formula 1 paddock has rapidly become a premier venue for celebrity appearances, largely due to the significant marketing and public relations opportunities available.
This exclusivity means an all-access pass to an F1 race weekend is now considered the hottest ticket in town for many high-profile personalities. Celebrities and the wives and girlfriends of drivers, often referred to as WAGs, have been a consistent presence in the paddock for decades.
Notable figures such as Nicole Scherzinger, who was associated with Lewis Hamilton in the late 2000s and early 2010s, exemplify this trend. More recently, Geri Horner, wife of former F1 Red Bull team principal Christian Horner, has also been a prominent attendee.
This fascination with the lives of F1 personalities extends back to the 1970s, with media intrigue surrounding figures like James Hunt, highlighting a long-standing public interest in drivers beyond the racetrack.




