Home / Sports / Ex-Giants Exec Trades World Series for Oakland Grit
Ex-Giants Exec Trades World Series for Oakland Grit
20 Feb
Summary
- Former Giants VP Yeshayah Goldfarb now leads Oakland Ballers.
- Goldfarb seeks to revitalize Oakland and build a sustainable business.
- Ballers offer affordable, community-focused baseball experiences.
Yeshayah Goldfarb, after 24 years with the San Francisco Giants where he contributed to three World Series titles, has embraced a new challenge as the first team president of the Oakland Ballers. His departure from the Giants prior to the 2025 season marked a shift towards community and business development in Oakland.
Goldfarb's new role with the independent league team, which he consulted for since its founding in 2023, focuses on revitalizing Oakland and creating a sustainable business. He aims to replicate the enjoyable fan experience of major league games at a more affordable price point for families.
The Ballers have already renovated historic Raimondi Park and engaged fans through community investment. With Goldfarb and marketing VP Gervis Cash on board, the franchise is poised for profitability while deepening its community commitment and fostering a unique Oakland atmosphere.
Goldfarb leverages his extensive baseball experience to increase attendance and enhance the fan experience. He also envisions programs to support youth baseball, aiming to cultivate future talent and create lasting memories for a new generation of fans in Oakland.
