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ESPN Co-Founder Bill Rasmussen Dies at 93
18 Aug
Summary
- Co-founded ESPN in 1979 after being fired from a previous job.
- The network was launched on September 7, 1979, with a softball game.
- Rasmussen battled Parkinson's disease before his passing at 93.

Bill Rasmussen, the innovative co-founder of ESPN, passed away on Tuesday at his Florida home at the age of 93. His death was attributed to complications from Parkinson's disease, a diagnosis he publicly shared in 2019. Rasmussen conceived the idea for an all-sports television network, a groundbreaking concept that would transform how Americans consumed sports content.
ESPN officially launched on September 7, 1979, with its inaugural broadcast featuring George Grande introducing the first "SportsCenter." The network's first live event was a slow-pitch softball game. The initial vision for the network was to cover only Connecticut sports, but the Rasmussens secured financial backing from Getty Oil and a crucial rights deal with the NCAA, enabling a national launch.
Rasmussen, born in Chicago, had a diverse background in broadcasting and public relations before embarking on his ESPN venture. He was famously fired from a public relations role with the World Hockey Association's New England Whalers in 1978, a setback that spurred him and his son Scott to brainstorm the creation of a dedicated sports channel. This entrepreneurial spirit, fueled by chutzpah and vision, led to the birth of a media giant.
Despite being forced out of the company shortly after its inception, Rasmussen remained a revered figure. He was honored at ESPN's 20th anniversary celebration in 1999 and actively participated in 40th-anniversary events in 2019, touring the country and speaking at industry gatherings. His legacy as the pioneering force behind the global sports network continues to be celebrated.