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Egg Bowl Shifts to Black Friday: A New Tradition?
27 Nov, 2025
Summary
- The Egg Bowl rivalry game is moving to Black Friday this year.
- The date change is due to a TV-rights deal with ESPN and ABC.
- Lane Kiffin's future at Ole Miss is expected to be decided post-game.
College football's storied Egg Bowl rivalry between Ole Miss and Mississippi State is embracing a new tradition, shifting its kickoff to Black Friday for the second year in a row. This significant schedule alteration is directly influenced by the SEC's lucrative television-rights agreement with media giants ESPN and ABC.
The decision to play on the Friday after Thanksgiving was initiated during negotiations, with network executives specifically requesting the prime Black Friday slot. This strategic move aims to capitalize on increased viewership during the holiday shopping weekend, offering a compelling alternative to traditional Thanksgiving Day matchups.
The highly anticipated game, scheduled for November 28th at 11 a.m. CT in Starkville, Mississippi, carries added intrigue as Ole Miss coach Lane Kiffin's future with the program is expected to be clarified post-game. Kiffin holds a strong 4-1 record in this fierce in-state rivalry during his tenure.
